Craig Brain

Role: Ghostwriter

Conceptualize, organize and ghostwrite blog and podcast content that will be made into a book. Write intro for podcast snippets, intro and outro, book forward, book content, subtitle and summary, etc.

Deliverables

Used voice memos, Basecamp and fractured snippets of client content to fill out full-length chapters, released weekly in pod-and-vodcast media, and social-media micro content. The project required organizational overview and categorization, editing and additional writing for increased empathy and palatability specific to niche audiences.

Ghostwrite a book, he said.

The idea was simple enough: Craig wanted to turn two years’ worth of journal entries into a book, and he wanted an empathetic thinker/writer to help him get the project shipped.

Over the course of 2019, it was my job to use voice memos, Basecamp to-do lists and fractured snippets of client content to ghostwrite full-length chapters which would first be released weekly via a blog, pod-and-vodcast platforms and social-media micro content, culminating in a physical copy of Craig Brain wisdom at the year’s end.

In addition to a full-length book, creative responsibilities included editing, conceptualization and organization of Craig’s themes, book structure and layout.