Jen Hatmaker

Goal: Write web copy, internal marketing and email campaigns, e-course offerings and all else involved in the written, promotional overhaul that we delivered to Jen and her team.

After a ruthless year of having been chewed up and spit out by her previous distributors over theological disagreements, Jen Hatmaker’s agent reached out for a plan to rerelease one of her most successful projects to date: The 7 Experiment.

In collaboration with Aloha & Rain — an organization that disrupted the traditional publishing market through Facebook advertising, social influencers and collaborations with independent creators, artists and authors — it was my responsibility to write web copy, internal marketing and email campaigns, e-course offerings and all else involved in the written, promotional overhaul that we delivered to Jen and her team.