Little Bear Coffee Company

Role: Copywriting and brand-voice development

Coffee. You might have heard of it. “Milk of the bean,” as my friends like to call it.

Albuquerque, New Mexico was a little behind the times when it came to specialties like craft beer, or “third wave” coffee. That is, up until recently. In the past five years, the brewery scene has exploded, and coffee is following its lead.

Little Bear Coffee Co. opened its doors less than a mile from my house, and with founders as friends, I knew I couldn’t pass up the opportunity to help them get their copy right for the new launch.

Allow me to take this moment to formally invite you to have a cup the next time you’re passing through Duke City.