Hi. I’m Levi Macallister.

I write words and create systems that help humans tell stories and launch ideas to other humans.

Creative Design & Production, Copywriting, Marketing Structure & Empathetic Storytelling to Help You Reach Your People.

A Brief Portfolio

Advertising & branding agencies. Record labels. Product launchers. Poets. Festivals. Digital marketers. Online educators. Podcasters. Painters. Authors. CrossFit gyms. Coffee shops. Schools. Advocates. Illustrators. Churches. Small businesses. Nonprofit organizations. Big businesses. Ministries. Conferences. Musicians. Independent artists. Academics. Jewelers. Breweries.

Check out a few of my case studies below, and then let me know how I can help you.

Testimonials

“Levi can synthesize and communicate difficult, real ideas in beautiful-yet-challenging-and-powerful ways that impact a broad audience… all while maintaining a genuineness, passion, approachability and humor that make the message palatable.”

– Brian Jonkman, Meta/Facebook

"I've worked with dozens of copywriters over the years, and Levi is one of the absolute best I've worked with. He created website and email copy preparing us for our first launch of a new product that generated over $200k. He took more time to understand our customers, our company values, and our product than any other writer has, and the result was that he NAILED the message we wanted to portray. As a person he has high integrity, and it was a pleasure to work with him. I highly recommend Levi.”

– Michael Cayazoux, CEO of Brute Strength

Working with Levi helped me reconnect to the heart of my writing practice. He creates space that feels sacred and grounded, but also practical and energizing. I recommend him to anyone navigating the messy in-between of creativity, identity, and meaning-making.

— Robert Thomas, Creative Accompaniment

“Working with Levi has helped me gain traction, insight, clarity and permission in the creative process. I recommend him to come alongside anyone in any creative endeavor — from the unformed idea phase to the postpartum artistic release phase and everything in between!”

– Brittany DiSalvo, Poet & Artist

"Levi is the best empathetic writer I know."

— Craig Gross, Better&Better

“The copy Levi provided for our business was equally effective as it was artistic. He was able to capture our voice and deliver our message in a way that felt true to our brand and community. His background in spoken word provides a unique skillset for his copywriting that I see as a major strength. I would highly recommend choosing Levi to help you!"

– Adee Cayazoux, Working Against Gravity CEO & Founder

Levi encourages me to move past the fear of vulnerability and pushes me to share my music with audiences. I’d recommend Levi to anyone searching for their own authentic voice!"

— Sara Chase, Musician & Writer

My Services Include

  • blogging

  • brand voice + tone

  • commercials

  • donor funding

  • email automation

  • formula

  • ghostwriting

  • lead capture

  • lyrics

  • naming

  • poetry

  • product descriptions

  • proofreading

  • sell sheets

  • strategy

  • tour booking & promotion

  • ux writing

  • website creation

  • book / e-book

  • campaigns

  • consultation

  • editing

  • email campaigns

  • fundraising

  • interviewing

  • long form editorial

  • marketing

  • patreon support

  • print

  • product launch

  • sales copy

  • social media

  • tools + tips

  • transcription

  • web copy

  • writing

  • That was sixteen years ago. As of today, I've been telling stories for over a decade. They've been heard millions of times, worldwide. It feels like a miracle.

    I consider myself a multidisciplinary artist. As an independent creator, I've worn every hat there is to wear – from content creator to copywriter to marketer to lyricist to booking agent to fundraiser to email campaigner to brand manager to sales rep to social media guru to funnel builder to subscription platform administrator to growth strategist to [fill in the blank].

    I've helped other people and companies tell their stories, too. Fundraising ideas and email automation for independent artists. Web copy for multimillion dollar companies. Product launch campaigns for non-profit organizations. Ghostwriting for authors. Subcontracting for creative agencies.

    I wonder if you have a story to tell? I wonder what it is? I wonder why it is?

    The artist in me knows that "sales" and "marketing" language can feel gross and inauthentic. That's because it often is. But it doesn't have to be…

    A friend once described me as "the best empathetic writer he knows." In the decade I’ve spent understanding "copywriting strategies" and "sales psychology," I’ve become more and more convinced that it all boils down to telling a good story.

    And it must be honest.

    Unfortunately, "story” has become a dead word. A junk-drawer word, like many a meaningful set of characters rendered useless by buzz, overuse and manipulation.

    Nevertheless, I believe that your story matters. The real one. The true one. The one you're living. The one you want to tell. The way it affects mine and the rest of us who need to buy what you have to sell, or hear what you have to tell.

    I’d love to talk about how I might be able to help you craft it.

    — Levi

I grew up in Albuquerque, New Mexico. The Land of Enchantment. When I was eleven, I wrote my first poem. When I was in high school, I shook my way through public speaking classes. When I graduated, I pushed through the stage fright and started touring the world as a spoken-word poet. 

About

Let’s Talk

Whether you’re a local dreamer in my hometown, or an internationally recognized brand, I’ve written for starving artists, household names & everything in between.

If you’re looking for the right words to say, I’d love to help you find them.

Beauty tells the truth. I have spent my career – creatively and professionally, whether through poetry or sales copy – seeking to articulate the human experience in honest, empathetic, true and beautiful ways.